Creators' stories provide a unique glimpse into their creative processes, inspirations, and experiences, offering audiences an intimate connection with the individuals behind the art, fostering engagement and appreciation
In 2017 when A.I.B. launched the official music video of Udd Gaye featuring a 19-year old boy from Pune, it broke the internet. The artist, Ritviz Srivastava, became India’s first internet-born musician. Today, the Udd Gaye video boasts of 63 million views and Ritviz has released around 20 songs since then. Taking off after winning the 2017 Bacardi House Party Sessions, Ritviz has evolved to be featured in Forbes 30 Under 30 list last year, and on Grazia’s ‘Cool List 2021.’ His song ...
In 2017 when A.I.B. launched the official music vi... Read more
Generating brand stories and revenue via the voice... Read more
Launched in 2014, StoryBites is a weekly feature f... Read more
ne cannot talk about the Indian creators’ indust... Read more