Personality

Meet the women enterpreneur whose startup 'mushroomed' digitally amid the pandemic

When her son was diagnosed with gluten intolerance, Preeti Rathore began searching for varied healthy options. During her research, she came across medicinal mushrooms like oyster mushrooms, the natural way of growing them, and their health benefits. An electronics and communications engineer, Preeti was not new to entrepreneurship, having tried her hand at baking customised cakes from home. She decided not to continue with it after her son’s diagnosis and joined her husband’s restaurant business instead. When the research on mushrooms showed promise, after a five-day certificate course from Sloan HP, she started oyster mushroom cultivation without any harmful chemicals in Jaipur in 2019. Read more at: https://yourstory.com/herstory/2021/10/woman-entrepreneur-jaipur-d2c-startup-amritatv