Achievers

Indian internet's first musical find, ritviz on being a 'Bedroom singer'

In 2017 when A.I.B. launched the official music video of Udd Gaye featuring a 19-year old boy from Pune, it broke the internet. The artist, Ritviz Srivastava, became India’s first internet-born musician. Today, the Udd Gaye video boasts of 63 million views and Ritviz has released around 20 songs since then. Taking off after winning the 2017 Bacardi House Party Sessions, Ritviz has evolved to be featured in Forbes 30 Under 30 list last year, and on Grazia’s ‘Cool List 2021.’ His song Sun Toh featured on Netflix India’s series Mismatched. On the second day of the first edition of YourStory’s Creators Inc. Conference 2021, Ritviz shares the details of the creative process of producing a song, life lessons and what’s in store for the 25-year old musician.