Achievers

How agencies are playing the 'perfect matchmakers' between brands and creators

Generating brand stories and revenue via the voices of influenceres and content creators, the demand for brand-friendly creators has increased significantly. In order to bridge the gap between the creators and brands, the need for exclusive talent representives, managers and agencies came into existence. These representations help provide a compeyive edge to creators, understand the demands of both creators and brands curate a win win campaign. While agencies play the perfect matchmakers between brands and content creators, it is time for them to go beyond makiing money and nurture talent as well. "With creators, you have to work on branding, positioning and provide them a platform to grow. Besides that, you to train and nurture them. Invest in building creators because you never know who will blow upnext," said Sankalp Samant, Co-founder and chief growth idiotic media. Sankalp was a part of the panel discussion at Your Story's inaugural edition of the creators inc. conference.