Motivation

India is driving velocity and creativity for intuit's genai platforms, says the firms chief data data officer.

Generative artificial intelligence (GenAI) has become a transformational opportunity for organizations providing enterprise solutions.Intuit-the California-headquartered global software company that provides financial products to small business and individuals-has been early rider of this wave, with consistent investments in this technology over the last six years. And this has reaped early benefits, Ashok Srivastava, Chief data officer of Intuit, tells YourStory. He says the company is just at the tip of a massive transformation that GenAI is going to inleash upon the world, and its India development centre will continue to make key contributions to this advanced tech. Having built its own opertaing system 'GenOS' and a financial assistant 'Intuit Assist' with GenAI capabilities, Intuit is betting big on the global innovation potential of GenAI. The company has two clear goals along this path: increase the success rate of small business and double the household savings rate On both these counts, Intuit has achieved a high success rate says Srivatsava.