LifeStyle

INDIA?S LOVE FOR PIZZA CONTINUES, BUT WITH A DESI TWIST

t was in January 1996 when the trademark red-and-white logo of Domino’s Pizza first appeared on the scene in an upscale neighbourhood of New Delhi. With 1,863 outlets in the country today, the global pizza brand not only introduced pizza as a ‘cuisine’ to Indians, but also revolutionised the service industry by offering a 30-minute delivery. A few months later, another US-origin pizza brand, Pizza Hut, landed in India with a restaurant in Bengaluru. Indians were quick to accept pizza, since it has a striking similarity to roti (Indian flatbread) that is often consumed with vegetables. With the addition of local vegetables and meat, it became a meal in itself. In 2019, India’s pizza market stood at $1.5 billion according to Euromonitor International, owing to the popularity of the ‘international’ dish. “The reason why Domino’s became synonymous with pizza is because we incorporated a series of flavours that were palatable for India,” says Sandeep Anand, Executive Vice President and Chief Marketing Officer, Domino’s India, to YS Life. Read more at: https://yourstory.com/ys-life/indias-love-for-pizza-continues-but-with-desi-twist