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HOW MASOOM MINAWALA TRANSFORMED INDIA?S FASHION BUSINESS ONE STEP AT A TIME

ne cannot talk about the Indian creators’ industry and not mention Masoom Minawala. Starting her career almost a decade ago, Masoom took the blogger’s route when it was still in its nascent stage in India. Back in the day, Masoom was popularly known as Style Fiesta, the blogger. Today, Masoom’s name is synonymous with two identities– the brand and the fashion blogger/ social media influencer. Last year, when the Paris Fashion Week returned to its physical avatar, Masoom represented India at the Hermes show, along with the Bollywood regulars. Additionally, she has collaborated with more than 500 brands including the likes of Samsung, BMW, Estee Lauder, Louis Vuitton, and Dior, to name a few. She has also walked the red carpet at the Cannes Film Festival. On the sec Read more at: https://yourstory.com/creators-story/masoom-minawala-influencer-transfor-india-fashion-bussiness-creators-inc

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